Hypnotic Writing is a form of “waking” trance.
A waking trance is a __________ of __________.

Anything you do which makes your readers react because of ___________ ____________ you plant in their minds is __________ __________.

Joe Vitale’s personal definition of Hypnotic Writing:

“Hypnotic Writing is intentionally using words to guide people into a ________ ________ ________ where they are inclined to buy your product or service.”

Hypnotic Writing achieves this state by the correct use of _______ to create _________ _________.

In other words, you get people so interested in your website, or email, or sales letter, that almost nothing else matters...

…and if you do this right, your Hypnotic Writing will lead your readers to _________ _________.

Where did Joe Vitale learn Hypnotic Writing?

Joe first learned how to write “hypnotically” from two unusual sources.
First, he read some prolific authors such as:

• Jack London
  
• _________ _________
  
• Shirley Jackson
  
• _________ _________
  

Second, he read sales letters by: _________ _________, _________ _________, and John Caples.

The 3-Legged Formula for Marketing Success:

1. The __________ (or the ________)

2. The __________ (or the ________)

3. The __________ (or the Hypnotic Writing)

Out of the three, __________ is the LEAST important.

The Great “Intimacy Secret”

This secret is one of the greatest keys to Hypnotic Writing because people _______ ______ ________ ________ ________.

When you write in _________ and allow your ____________ to come through, people will feel a sense of intimacy with you. Rapport is built and sales happen.

Case Study Example To Be Covered on the LIVE Training: www.stupid.com/stat/MPEN.html

The 7 MOST hypnotic books of all time are:

1. ______________________________________

2. ______________________________________

3. ______________________________________

4. ______________________________________

5. ______________________________________

6. ______________________________________

7. ______________________________________

 

What does hypnosis have to do with writing copy?

Understanding Hypnosis helps you understand the _________ ___ _______ __________.

The first step in writing hypnotically is to understand the mind of your reader. Their mind is absorbed with its own concerns. In order for you to make contact, you HAVE TO enter their mind from __________ ____ _________ ___.

Side note: Famous Copywriter Robert Collier said you have to ______ the reader where their __________ already are. You can do this with a ________ that speaks to their problems, or to their dreams.

You need to begin your letter where your prospect already is in his or her head. This will build _____________ with your reader.

7 Proven Ways to Write a HIGHLY Effective Hypnotic Headline:

Please visit this link DURING the LIVE Webcast Training ONLY:
www.HypnoticSellingSecrets.com/headlines to get this information. (Yes, you must attend live to get this information due to the sensitivity of it, sorry there can be no exceptions).

The 3 Secrets Joe Vitale Has Kept Under
Lock and Key His Entire Life:

1. Don’t do the ___________.
   
   When you sit down to write, don’t have too much of an idea what you will write. You should have an intention, yes, but not a formulated plan. Type as fast as you can, letting your ___________ _______ direct what flows.
   
   Your unconscious mind contains the answers to virtually all our questions, so by writing in this manner you are able to have it do all the work.
   
   Once you’ve dumped everything out on paper or into your computer, you can then go back and _________ later.
   
2. ___________ in your mind.
   
   You should imagine you are speaking to someone. Tell them what you are writing about, and try to guess what their __________ are and __________ them as you write your copy.
   
3. Plug in __________ language.
   
   Simply, take what you have written and look for places to replace a phrase with a ____________ _____________.
   
   My secret weapon for an easy to access list of hypnotic words, phrases, commands etc. is the Hypnotic Writer’s Swipe File. I personally use it every day.

How Can a "Reminder" Help or Hurt Your Sales?

Let’s analyze a conversation:
Short stories contain elements--usually specific words—that trigger memories in people. When I tell you about my experience of having lunch today, and mention that an attractive young blonde-haired woman waited on me and seemed to flirt with me, I am setting you up to drift off, mentally, from the conversation.

The word “lunch” might remind you that you haven’t eaten yet, and now you’re thinking about food. Or my mention of the attractive young woman might remind you of sex, and suddenly your mind is off in a naughty place.

Again stories contain __________. Schank calls them “Reminders.” These triggers are reminders of previous ___________ and will cause people to mentally drift into an _________ __________ that MAY or MAY NOT serve you.

So to benefit from this phenomenon, make people think about you and your product in a ____________ way. Keep people focused on what they get from your product, and do it with a story that will remind them of their “____________.”

What are the two best ways to motivate people?

1. _______________

2. _______________

How To Create Hypnotic Stories

What you want to do is remember a true story that happened as a result of someone using your product or service. It needs to be true so the FTC doesn’t jump on you, it’s easier to write, and so you can spread honesty, not lies.

Case Study Example That Will Be Covered on the LIVE Webcast: www.HypnoticSellingSecrets.com/bpt.html

When you simply say, or state “my product works” or “my product is great,” your readers are much more likely to ___________ _______ ____________.

However, when someone else __________ that statement without actually saying it, through a __________, the message goes directly into people’s ______________ _______ (right past their mental radar).

The 5 Secret Laws of Hypnotic Persuasion are:
(from www.HypnoticCopywriting.com )

1. _______________

2. _______________

3. _______________

4. _______________

5. _______________

The New Ultimate Hypnotic Formula:

Please visit www.HypnoticSellingSecrets.com/formula during the LIVE webcast for this 9-step formula and diagram. (Yes, you must attend live to get this information due to the sensitivity of it, sorry there can be no exceptions).

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This special offer includes 30 CD's & DVD's (25+ hours of rock-solid, Dr. Vitale content), and 3 manuals (700+ pages) featuring Dr. Vitale's most powerful Hypnotic Selling Strategies, plus an amazing bonus critique from Dr. Joe Vitale himself.

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(IMPORTANT: This special $395.00 bonus critique may expire at any moment!)

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